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Bibliography Information:
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Call Number:
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HF 5415.127 Dem |
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Title:
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Global marketing and advertising : understanding cultural paradoxes |
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Remainder of title:
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Personal name:
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de Mooij, Marieke |
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Statement of responsibility, etc.:
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Marieke de Mooij |
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Show in OPAC:
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yes |
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MFN:
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22768 |
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Collection:
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HU Reference |
Bibliography Copy Information:
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Barcode # |
Description |
Location |
Status |
Status Dt |
Due Back |
No. of Hold
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Remark |
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H020117 |
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ELM Library |
checked in |
2015-03-18 05:25:08 |
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0 |
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H020345 |
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HA Library |
checked in |
2016-10-27 15:01:51 |
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0 |
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Additional Bibliographic Information:
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Subject:
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Target marketing - Cross-cultural studies |
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Subject:
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Advertising - Cross-cultural studies |
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Subject:
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Consumer behavior - Cross-cultural studies |
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International Standard Book Number:
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9781412970419 |
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Edition statement:
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3rd ed. |
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Place of publication, distribution, etc.:
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Thousand Oaks, CA |
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Name of publisher, distributor, etc.:
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Sage Publications |
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Date of publication, distribution, etc.:
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2010 |
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