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Bibliography Information:
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Call Number:
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HF5823 Bel. |
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Title:
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Introduction to advertising & promotion : an integerated marketing communications perspective |
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Remainder of title:
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Personal name:
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Belch, George E. |
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Statement of responsibility, etc.:
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George E. Belch, Michael A. Belch. |
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Show in OPAC:
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yes |
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MFN:
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5125 |
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Collection:
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HU Reference |
Bibliography Copy Information:
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Barcode # |
Description |
Location |
Status |
Status Dt |
Due Back |
No. of Hold
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Remark |
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H003307 |
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HU Library |
checked in |
2011-10-22 08:56:59 |
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0 |
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H025189 |
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ELM Library |
checked in |
2018-07-04 15:09:57 |
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0 |
Gift |
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Additional Bibliographic Information:
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Subject:
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Advertising. |
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Subject:
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Sales promotion. |
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Subject:
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Communication in marketing. |
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International Standard Book Number:
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780256136968 |
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Edition statement:
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3rd ed. |
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Place of publication, distribution, etc.:
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Homewood |
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Name of publisher, distributor, etc.:
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Irwin |
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Date of publication, distribution, etc.:
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1995. |
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Added Entry:
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Belch, Michael A. |
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Learning Resource Centre 
